Human Rights Watch (HRW) introduced Dispatches – a new branch of their website aimed at bridging the communication gap between lengthy reports and 140 character tweets. To launch this initiative, HRW needed to redesign both the user experience and visual design of their homepage. Additionally, an identity and brand application was needed in order to differentiate Dispatches from their other offerings.


Reporters Without Borders is a non profit organization that promotes and defends freedom of information and freedom of the press in order to protect the safety of war correspondents worldwide. Six swiss photo-reporters are showing their images on behalf of Reporters Without Borders, along with projections and interactive displays depicting the organization’s work for press freedom. It is an opportunity for visitors to better understand the activities of Reporters Without Borders and its efforts to guarantee freedom of expression for journalists, bloggers and “net-citizens” around the world, including those in areas of conflict where they are sometimes imprisoned or killed for their efforts. Our Geneva office was responsible for redesigning the exhibit space and working on the sceneography. We chose to split the space in five corridors allowing each photo series to be displaying on its own wall. Each corridor creates a thematic walk-through experience and an intimate look at photographs with big oversized black type, reminiscent of press aesthetic, served for descriptions and captions. In addition, we transformed one of the tall windows of the landmark industrial building facing the lake into a counter that displays real-time the ever rising number of journalists and net-citizens imprisoned during the time of the exhibit. The exhibition was free to the public and on display at Espace ExpoSIG in Geneva in the summer of 2013.


To commemorate the fiftieth anniversary of The Feminine Mystique, students from the The New School in New York City were invited to submit artwork in reaction to quotations from Betty Friedan’s text. Zago partnered with the exhibition’s curators to design an identity for use across all press materials for exhibition and accompanying symposium. The identity encompassed not only the exhibition logo, but website ID, exhibition descriptive text, signage, and pamphlets. Despite the exhibition’s heavy focus on text – it was about a 400 page book – we approached the design to reflect the content of the text through typography and subtle use of color and shape.

Spuni is Zago’s first product design collaboration. We developed the entire brand identity, videos, press materials, website, and social media strategy for this project, which just completed its Indiegogo campaign.
There comes a point in a baby’s life when he or she starts eating solid food. This eating is messy. One reason for this is that most baby spoons are smaller versions of adult spoons. Spuni’s unique “tulip” profile is designed to trigger the instinctive latching reaction that babies develop during breast and bottle feeding. It allows a baby to suck food off the spoon with less spillover, making each meal a more pleasurable experience for all.
 Less messy more Spuni.

Salzburg Global Seminar, housed in a historic mansion in Austria, works to promote progressive thinking and leadership through conferences and educational programming.  SGS approached Zago to develop a cohesive identity that could both reflect the building’s heritage as well as celebrate the successful conference seminar schedule. SGS hosts a variety of conferences and workshops and attracts people from various fields. Because of this dynamic programming, the identity needed to reflect this diversity. Zago created a full brand identity for SGS that included strategic research and placement. Zago is currently working with Salzburg to create a cohesive online presence through a website redesign.

Zago helped TreSensa, a start-up company, ease game development for producers. The game industry is in flux, and as games continue to gain popularity in today’s society, new business models and distribution platforms are transforming the industry. A single game can take years to develop with hundreds of team members, while others may take a small team just a few months.  TreSensa works to alleviate a portion of this complexity. Their initiative will allow producers to devote their time to creative aspects of game development in a timely and cost-effective manner by providing the technological tools necessary to develop cross-platform games. Zago helped TreSensa enter this complex, established space through an integrated visual identity positioning.

Biennale Spazio Pubblico – Biennial for Public Space – highlights best practices and innovative approaches to the design of public spaces. This event comes as our world adapts to exponential population growth coupled with rapid urbanization. As the Biennale works to attract relevant stakeholders, scholars, and activists in this field, it tasked Zago with developing its brand identity. Biennale Spazio Pubblico will be held in Rome, 2013.

Human Rights Watch is one of the world’s leading independent organizations dedicated to defending and protecting human rights. Their objective coverage of rights violations around the world gives voice to the oppressed and holds oppressors accountable for their crimes. The organization approached Zago with the goal of redefining its content delivery strategy.
By shifting the distribution of information from published reports to compelling multimedia content and news feeds, the new website is a powerful media channel that can flexibly deliver content while increasing Human Rights Watch’s outreach and advocacy initiatives. New mobile and iPad applications further increase their reach, making their reports and information readily accessible.
Zago recently designed the forthcoming mobile and tablet version for the 2013 Human Rights Watch World Report.

Zago’s 2008 intervention in the lobby of the United Nations displayed key facts and figures about Education and the Millennium Development Goals. Zago designed seven giant books to populate the space on a vibrant pink grid that connects the dots between investment in education and its impact on human development.
For example, did you know $16 billion a year in aid would send all kids to school in low-income countries? This is about half of the amount Europeans and Americans spend on ice-cream each year.

Zago helped the Office of the Secretary General of the UN brand and launch Global Pulse — a global, open platform for analyzing real-time data that can lead to more informed action in vulnerable places throughout the world. Harnessing existing data from the UN, contributing data from nation states or NGO’s, and integrating social/real-time data capture from social or mobile networks, Global Pulse changes how information can be used in the public interest.

Our new installation opened at The Ecology Center in San Juan Capistrano, CA. With a water footprint of 1800 gallons a day and per person this is more than 850 gallons we need to siphon out of our daily life. See here how to Defeat the Juggernaut and stay tuned!

Zago worked with the Ecology Center’s leadership to co-design programs and experiences that build long-term community relationships around water ecology. Our first program established a year-long exhibit which demonstrated the direct relationship between daily personal behaviors and water supply.

Zago was asked to design a book that not only displays, but reflects and embodies the work of architect and designer Francis D’Haene. The book cover is die-cut and designed as a structural base that supports stackable editions. Gray binder board, black Helvetica Neue type and white negative space are used to create this unique shell that contains 356 pages of architecture, interior design and contemporary art.

This book was selected by AIGA into the collection of the best 50 Books/50 Covers from 2009.